In order to make a wild elephant tame most, if not all, trainers "break its spirit" by torture, starvation and lack of sleep. This is how you get an elephant to allow you to ride it. Please, keep this in mind before you pay these people to keep going.
The jail sentence is a step in the right direction although if there is a demand for attractions using animals there will certainly be people to take advantage of it.
"In simple terms; due to the size, intelligence and nature of elephants, training most often takes place through domination, and the breaking of the elephant's spirit," she said in the statement. "In order to dominate or force one's will onto an animal such as the elephant, force needs to be applied and thus is a recipe for abuse. "The captive elephant interaction industry is a form of tourism driven by greed and without any conservation benefit," she said.