I just love stuff like this. The way that names influence the personalities of people who have have them (normative determinism), or the fact that certain colours may or may not influence our actions in ways that we may not anticipate.
The human mind is a brilliantly complex and unpredictable, but what I love most of all is the ways that it can fail and mislead us in entirely predictable ways.
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Our guest for this episode is Adam Alter, a psychologist who studies marketing and communication, and his New York Times bestselling book is titled Drunk Tank Pink after the color used to paint the walls of police holding cells after research suggested it lessened the urge to fight.